Say what you like about Capcom but the sure know how to grab the attention of the gaming community. Their latest in a long line of insane PR stunts is the “first ever blood swimming pool” near London’s Olympic Stadium.

The gory swimming pool is 16ft by 32ft large, a metre deep and houses 55,000 gallons of water – equal to the blood of 11,327 people. The murky waters are populated with floats in the form of human torsos, brains, intestines and other bloody body parts, overseen by zombie lifeguards. There’s even a diving board in the form of a “freshly killed human corpse.”

Taking a dip in the blood bath may not sound too appealing, however the bottom of the pool has been littered with collectible goodies which those who are brave enough to explore the depths are able to keep. There’s also towels and swimming googles available at the pool for those who don’t want to use their own but still get their hands on the swag.

“Capcom are thrilled to able to create the world’s first blood swimming pool,” Capcom’s UK PR manager Adam Merrett stated. “Zombies have been kept very busy lately doing a variety of PR stunts, so rather than do the expected, we wanted to give them some time off for canal side relaxation in London.

“To non-zombies, the swimming pool will be shocking, gory and an incredibly disturbing experience – the perfect way to show that survival horror is back with a bang for Resident Evil Revelations”.

The promotion is in aid of the console and PC launch of the previously 3DS exclusive, Resident Evil Revelations, which is said to bring “high quality HD visuals, enhanced lighting effects and an immersive sound experience.”

This isn’t the first time Capcom have held a completely deranged PR stunt as last year the publishers opened a “human butchery” under the name Wesker and Son” in London that offered an array of human body shaped meat products. Promotion for Resident Evil 6 also included a huge viral marketing campaign that included a bloody Ivy University hoody being sold on eBay, several eerie YouTube videos and more.

The Resident Evil Revelations Blood Swimming Pool is open on Saturday 25th and Sunday 26th May. You can secure your free tickets from 9am Monday 20th May on the event page on Eventbrite.

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