The new Xbox Dashboard update started rolling out yesterday and gamers are already carrying out ways to block the 33% increase in advertisements that greet them when they boot up their 360.

An image from one unhappy gamer.

The “Metro” dashboard was released late last year and was met with much criticism from gamers who didn’t feel like they should be paying the cost of a console and a subscription service to be directly advertised to. Shortly afterwards, gamers released information on how to de-clutter your dashboard and banish the ads using domain blocking.

One of the simplest methods, if possible, is to block the ad servers using your router, however you can use the free OpenDNS service to block these ad servers.

1. Sign up for an OpenDNS account (it’s free).
2. Add a network for your current IP address.
3. Go to Advanced Settings and next to ‘Domain Typos’, check the box ‘Enable typo correction’ if it’s not already checked and apply.
4. Go to Web Content Filtering settings, set the filtering level to ‘None’, under ‘Manage individual domains’ put and on separate lines, select ‘Always block’, and click ‘Add domain’. Screenshot.
5. On your Xbox, go to System Settings -> Network Settings -> (your connection) -> Configure Network -> DNS settings -> Manual, and enter the OpenDNS IP addresses for the primary and secondary DNS servers: and
6. You may need to clear your hard drive cache before ads disappear entirely: System Settings -> Storage -> scroll down to Hard Drive and press Y -> Clear System Cache. Note that you’ll have to re-download any title updates for any games you play after doing this.

Other ad servers being blocked include,,,, and

The majority of gamers see advertisements as a fair way to pay for services and content that they get for free, such as YouTube. For someone who has spent a few hundred bucks on an Xbox 360 console and then spends roughly an extra £30 a year for the Xbox Gold service, it’s not really fair to be sticking advertisements in their face whenever they want to use them.

Source: Reddit

Categories: News, Xbox 360

I totally agree that we who pay for Gold membership should not be subjected to even more ads after Dashboard update. Could you provide an image of the ad-free dashboard to check if it's worth the hassle? Since I have dynamic IP address from my ISP I need to run an additional program on a pc to update OpenDNS every time my IP changes...

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